[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: FloorPlanOnline.]

Floor plans are the third most important part of the list for buyers, right behind photos and property details, according to NAR. FloorPlanOnline generates 2D and 3D floor plans to help potential buyers see the entire home. Available in DIY fashion nationwide and with a full-service offering in the Las Vegas, Cleveland, Seattle, Southern California, and Texas markets, the HGTV-esque floor planner empowers buyers to drag furniture and place, change floors or wall colors, or add/remove walls virtually.

When a home is sold, both the buyer and seller can claim the home during the tour and get a copy of the photos and floor plans in their own private space HomeDiary account to use as a management tool. Agents who invite customers to HomeDiary become their sponsor.

What we like: After he made his first Interactive map tour in 2004 there was no one with more experience in the highly competitive floor plan arena. In addition, the integration with HomeDiary is a strategic advantage for agents/brokers who value customer loyalty (including all the great agents).

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