Summer is sailing by and Q4 is coming. Are you on track to meet your 2021 goals, or is it time to re-evaluate your actions and priorities to catch up? Here are 5 ways to make sure you’re doing it all and have everything you need to get there in 2021.
Double the lead generation
Many are scaling back on their ad spend, but now is the best time to build that database and prepare for the market shift. So many argue that this is the ‘highlight of the market’, so consumers falter, but the buyers will come back, and you have to have the technology and the teams to make sure you get there first.
Many of our top-performing clients have begun to double their buyer lead ad spend. They play the long game and front load their database to stay ahead of the market.
Audit your technology solutions
Do your technical solutions work for you? Has your team adopted the systems? This is an important time to take a close look at the systems you have installed to see where there might be gaps. One problem we see a lot is disparate systems and point solutions that don’t communicate with each other and corner data.
Check your software and services and make sure you use them to improve your service offering. Make sure they take work off your plate and don’t add anything to it. Investing the time to get this right means you can step back from the whirlwind. It means that your direct involvement in every fire drill is not necessary and there are very few fire drills.
It also means that your team understands expectations and they understand ‘why’. They know that when A happens, the next step is B, and then we go to C.
Streamline your systems with a state-of-the-art CRM in which everything and connecting to your favorite points solutions is the way to win. It is one time login. One data dashboard. One place for your database and marketing tools. One winning business plan in one place.
Optimize your time and delegate
Tom Ferry often speaks of the “It’s Gotta Be Me” mentality. You have to make sure you’re not in it. If you get bogged down in administrative work in your business and don’t focus on your dollar-productive activities, you’re stifling your growth.
Ferry shared, for example, that “there is 11 hours of “work” to close a file during each side of a real estate transaction. How many of those 11 hours are you working on it? The best answer here is “none, Tom! I outsource it all!”
On average, BoomTown customers report being able to spend 50% more time on dollar productive activities. Hot leads are prioritized, systems are optimized for accountability and agents are relieved of administrative work.
There’s a proven formula for success: prioritize your time based on your most profitable activities, leverage the value of your database, and diversify and grow your lead sources. Most real estate professionals are experts in their field, but that doesn’t mean they are experts in digital marketing, or that they necessarily have to use their expertise to nurture buyers and sellers who are far away in the buying or selling process.
Breathe new life into your marketing
The markets are crowded, competition is fierce and you need to differentiate your real estate business. So how can you cut through the noise and set yourself apart from the competition without putting more work on your plate and trying to make time appear out of nowhere?
Smart technology and adaptable marketing can cut through the digital noise, differentiate you from the competition and build trust.
- Launch custom landing pages to empower buyers and sellers in refreshing ways (digital!)
- Create automated drip campaigns to keep your leads engaged and top-of-mind
- Get involved and re-engaged with social media ads that you can create and promote in just a few clicks
Surround yourself with a Success Network
Partnership strength. Make sure you are surrounded by the people who will support you and move you forward. Team members, industry peers, coaches and technical partners who help you learn, grow and give you the opportunity to work with like-minded professionals from whom you can learn. Attend real estate conferences, join social media groups and networking meetings, sign up with a coach or mentor to get the support and responsibility you need to move up the ranks.
We just got off our user conference, Unite, and it’s incredible to see what can be accomplished when you’re surrounded by people who can cheer you up and share their success. Ready to implement that in your business? Let’s start.
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