Real estate marketing in Sri Lanka is a fast growing method of communication between buyers and sellers of real estate. This allows real estate agents and sellers to make their name in the real estate industry and spread the word about their service. Real estate marketing is mainly focused on the properties available for sale or for rent and it advertises to potential buyers.

The need for real estate marketing comes at a time when the population growth in Sri Lanka continues to increase steadily and the number of people moving to the city is increasing. This form of marketing allows real estate buyers to find properties that are available in the market and allows real estate sellers or brokers to reach such customers.

But to succeed in real estate marketing, your plan must focus on the core of your business. This includes 4 main factors.

Make contacts

Realtor contacts are like the secret recipes for success. When agents first enter the industry, this is also a factor they struggle with a lot. The best way to get started is to build this foundation through people you know who can use your services. These people can also be your link to refer you to others outside your circle who need your services. For this you can contact us via your personal LinkedIn profile or design a unique business card to hand out. Work on maintaining a good relationship with such prospects. Ultimately, when there is a need for real estate services, you are at the top of their minds.

Building an online presence through a website

The first place to seek information, share information, and gather information is the Internet. Therefore, building your online presence through a website is essential for real estate marketing in Sri Lanka. The website should include information about your services, share tips and information through a blog, provide valuable content for a home buyer, and encourage connections to build a solid relationship with your brand. It would also be a great way to brand your services for better promotion and lead generation.

Designing a real estate website with a set of landing pages that directs the user to their requirements helps organize the content. It also positively affects your position in Google. Since many people visit such sites on their smartphones, your website’s mobile responsiveness should also be high. Use lead capture forms to collect customer information to create your base and put your contact information on every page. This not only enhances your brand and its details, but also helps the customer find your contact details easily.

Investing in social media

Social media platforms are powerful tools for brokers and marketers to reach buyers from all over the world. The platform allows you to share your information more creatively and give your brand a brand voice.

Use social media to drive people to your website to build traffic and advertise. Create various content as videos and publish them on platforms like YouTube and TikTok to increase your reach.

With social platforms designing different advertising methods for agents to target their audiences, reaching customers couldn’t get any better. But if you’re not up to the challenge of streamlining your clients or are inexperienced in the process, you can also sign up with professional real estate advertising agencies that offer these services.

Using Email Marketing

real estate email marketing

Email marketing campaigns are another powerful way to reach and build customer relationships in real estate marketing in Sri Lanka. But keep in mind that if you overdo this, it can eventually backfire. Emails can sometimes be considered spam if companies forward them regularly. This could result in people opting out and losing all your investment in the campaign. That’s why, as you strive to create consistency in forwarding such emails, you also need to strike a balance between frequency and regularity.

In addition to the four core factors mentioned above, a real estate company should also explore other methods to establish its presence in the competitive market. Here are a few other digital real estate marketing strategies and ideas for real estate agents and businesses to try in 2021.

Video Marketing

Create in-depth videos about your brand and the services you offer to customers. This will help users get a better idea of ​​your real estate business and build brand awareness. Videos get more engagement than any other content source, so explore this marketing method more.

Use video marketing to differentiate yourself from the competition and prove to the customer that you are the right person for the job. You can also approach this by writing an entire article. But according to WordStream, 64% of consumers buy a product/service after watching branded social videos. Social videos also generate 1200% more shares than images and text content.


Blog posts are a great way to share information, advertise online and rank on Google. If you do it right, you can go a long way in driving traffic to your website and strengthening your brand name. Start by researching what people are searching for on platforms like Google, Bing, etc. Try to answer these through your blog posts while also using images and videos. When you include SEO strategies in it, you further increase engagement for your content. This increases the chances of your website and content appearing on the first page of Google.

Professional real estate photography

Content is the key to success in a world dominated by the internet. As much as you need videos in your content strategy, you should also focus on taking great photos. Especially in real estate marketing in Sri Lanka, photography plays a big role when a client decides whether to buy a particular property. After all, it is the images that are posted online that influence the behavior of the buyer. Therefore, the first impression of the property must be spectacular.

As an agent with real estate portfolios, focus on how each of your properties is captured on the camera lens. The brighter and more beautiful a home looks in an advertisement or on Instagram, the more likely you are to sell out.

Graphic design

If you’re looking for more engagement on your social media pages or your overall business profile online, create content that is helpful to the customer. People are interested in learning something new and that is what they look for when following pages. Keep this in mind and invest in quality graphic design to publish real estate social media content such as infographics, charts, facts, tips, etc.

Real estate marketing is a long and tedious process. But to create a stable foundation for your business and build your customer base, you need to invest in your online presence and update it regularly. When you do this, you will be able to experience the results you are looking for in no time!

For more information about ad property, please contact us on 011-7167167 or visit our website