It’s no secret that social media is a must for real estate agents these days. However, finding the time and learning the skills to make the most of it is not easy in your busy schedule. So what if your CRM, a tool you regularly use to run other parts of your business, could help your social media too? Well, you can. We share how below.
1. Simplify content sharing
If you’re creating content for emails or your website, wouldn’t it be great to simply use that on your social media? And, even better, to let your contacts share it too? With a great real estate CRM, that can happen. IXACT Contact includes social sharing buttons on delivered content such as our monthly e-newsletters (three new articles are written for you every month!) or blog posts (we will write 2/month for you when you use our agent website!). So we don’t just write the great content for you, we make it a breeze for you or your subscribers to quickly share an article or post on social media. Your message will be seen by more people and your accounts will remain active and current without a lot of extra work or planning by you.
2. Using Social Intelligence
Have you ever wished you could easily see where a contact spends their time online? Or that you put a face to a name? With IXACT Contact you can. U.S social intelligence searches all social media channels for accounts that match a contact’s email addresses and retrieves them in their contact profile. You get to see their profile picture, as well as which social channels they are on. You’ll also get useful information like their LinkedIn or Twitter bios, any work information they’ve shared, or interests they have. Knowing these details will help you build a more personal relationship and better understand their individual needs.
Social intelligence also helps you plan your social media efforts more effectively, as you begin to see if most of your contacts are on Facebook or if there are more of them on LinkedIn. For example, if there are very few people on Twitter, you will spend less time posting so much content there.
3. Automated Social Media Marketing
It’s important to post regularly on your social media channels, but you don’t always have 7 days of your own content to share. So you supplement that with great content from other reputable sources. find that content is a time-consuming task, let alone posting it. IXACT Contact can help with that too. social stream is IXACT Contact’s automated social media marketing tool that lets you pick topics you like from the top publications you prefer – and automatically post those articles up to 3 times a day, 7 days a week. Think of the time savings! You post great content that people want to read, and you don’t even have to think about it.
Social media is an important tool for your business, but it shouldn’t be a hassle. Use your CRM to help you get the most out of your online presence. IXACT Contact does everything it can to make social media simple and beneficial for your company. start you FREE 5 week trial of IXACT Contact now.