Getting a real estate CRM is easy. In fact, it’s so simple that it’s just a few clicks away. The next steps are also easy, especially with a good real estate CRM. With the help of a simple setup wizard, concierge call and webinars, you are well on your way to making your real estate business work for you. But what if you just don’t do anything after following all these steps? What if it’s been months and you still haven’t taken advantage of all the benefits that a robust real estate CRM has to offer. Well, it’s never too late to make your real estate business work for you and not the other way around. Here’s how:

1. Take 30 minutes every day to get your real estate in order.

Whether you are new to real estate or a seasoned professional, there is always room to grow. You don’t have to do everything in one day. In fact, quite the opposite. Doing it all in one day will overwhelm you and make you less productive the next day. Take at least 30 minutes to get your real estate in order. Whether it’s cleaning your database, creating contact tasks, or working on your website, you need to get wet. This way you can finally focus on your responsibilities in life after weeks, while your CRM will act as your personal assistant around the clock.

2. Watch a webinar. Or two. Or three. Always keep learning about your CRM.

It’s easy to get started, take advantage of a few helpful resources at the beginning and then think you’ve understood the system and are ready to go. The answer is no. It’s good to be confident, but not too confident. Humility is a great asset and speaks volumes, especially when it comes to your real estate business. Take advantage of free webinars your real estate CRM software has to offer. There are always parts of the CRM that you could miss, or even new features that have been launched. When you consistently “stay in the now” and learn about new features, they become your greatest gift. Then you can easily integrate them into your real estate business and make it work for you because you have it set up properly. Remember, there is no such thing as knowing too much.

3. Take advantage of marketing automation. It does the work for you!

You can organize your database and create notes based on phone and email correspondence. But do you know that a real estate CRM is so much more than organizing your database and taking notes? There is a whole ‘marketing team’ working for you. It just needs to be given “instructions” that will prompt it to perform tasks for YOU. How do you get this “team” to work for you? Take advantage of all the marketing automation tools offered in your real estate CRM. That means enabling automated social media posts, customizing a monthly e-newsletter for your prospects and former customers, and most importantly, creating a personalized agent website. A website that revolves around YOU and YOUR BRAND. All these steps feel exactly like you have a whole marketing team behind the scenes supporting you and your vision. Try it!

Key learning points

Make your real estate CRM work for you. It’s not too late to change the game and stand out as a top real estate CRM. You just need to have the right tools and you’re well on your way. Give yourself time every day to work on your CRM, keep learning and make sure you automate your marketing!

Would you like to try this? Take advantage of our FREE 5 week trial. You can do all this and more and your CRM does all the work for you!

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