As a broker, you use a lot of different technology to aid in the success of your business. However, if all those different services can’t talk to each other, it can make your life more complicated than it needs to be. Since a good real estate CRM is the technology foundation for most agents, there are certain integrations it must have.


You have a great website that is beautiful and allows you to capture leads instantly. But is that website linked to your CRM? If not, manually entering all those new leads is a headache that you don’t really have time for. Your real estate CRM should allow you to automate lead capture on your website, such as: IXACT contact person is doing. Whether you use IXACT Contacts included agent website or one you’ve already created, you can automate lead capture from that site to make sure none of those new leads fall through the cracks.

lead generation

As with your website, if you use tools like Zillow, Trulia, or Fivestreet, they should integrate with your real estate CRM. Otherwise, you’ll pay a lot of money to get a lot of leads – and to do a LOT of extra work! IXACT contact person integrates with all three programs listed and virtually all other lead generation services. This helps you automatically capture leads and get them assigned to email marketing as quickly as possible. You save time AND start the nurture process faster.

Social media

Social media is a big part of our lives these days and your real estate CRM needs to be able to interact with it to improve your business. IXACT Contact does this with our social media intelligence feature, which locates the social media profiles associated with your contacts and includes the information in their contact profile. This will help you learn more about individual contacts, as well as see where they spend their time on social media. Knowing where they spend their time on social media will help you plan your social strategy.

IXACT Contact also goes a step further and offers social stream. Social Stream automatically posts articles from top publishers on predefined topics that you choose – up to 3 times a day, 7 days a week! Your social media accounts will always be active and fresh, and very little will be asked of you.

Video Emails

According to a study by Campaign Monitor, video emails increase click-through rate by 50%. That’s a big jump! So if you’re using a CRM for your email marketing (which a good real estate CRM should allow you to do), make sure you can include video in those massive emails. BombBomb is one of the best tools out there for video emails – it simplifies the process and looks great. Integrating with your CRM will make your life so much easier and your business will benefit so much. The good news? IXACT Contact integrates seamlessly with your BombBomb account.

Smartphone and Gmail sync

You are not always behind your computer and you do not only use your CRM to send e-mails. So your real estate CRM should be able to sync with your smartphone’s contacts and calendars, as well as with Gmail, Outlook, or Apple. If you create an appointment on your iPhone, you don’t want to manually add it to your real estate CRM as well. A good CRM like IXACT contact person can be set to sync automatically so you can stay organized wherever you are.

Even the best real estate CRM won’t do everything, but it should be able to work with the tools you use out there to create one cohesive system. This starts with integrations! Technology should make your life easier, and with the integrations above, it will. IXACT Contact offers it all, allowing you to spend more time in the field and less time at your desk. Try IXACT Contact and get started with the right integrations to get you started! start you FREE 5 week trial of IXACT Contact now.