Like many commercial real estate agents, you probably learned a lot about yourself during the Covid-19 pandemic.
Most likely you miss both your coworkers and the camaraderie at the office — brainstorming ideas on the fly, standing in a coworker’s doorway talking about whatever, eating a sandwich for lunch. This has been a huge global experiment with remote working, formerly known as telecommuting. One thing’s for sure: you’ve had to embrace technology more than ever to fulfill your responsibilities, see people and try to stay healthy.
The latest Apto National Broker Buzz Poll confirms that brokerage team professionals are embracing the technology that makes remote work—and all work, really—possible, more fun, and certainly more efficient. The use of technology skyrocketed during the pandemic, and not just the use of online video conferencing platforms like Zoom.
Overall, 72% of CRE brokers say they have embraced technology more due to the pandemic, while 28% say they have not. Sixty-four percent of respondents say they’ve learned to use technology more and more, and in the process they’ve become excited about what technology can do for them to advance their business.
That’s no small matter. Changing psychology is difficult. Changing behavior is more difficult.
Commenting on the results of the poll, Tanner McGraw, himself a former CRE broker and founder of Apto, said: “I’m delighted to see brokers getting more excited about technology and what it can do to help them. The pandemic forced many people to become more comfortable with technology and they did. Hopefully this change in behavior is here to stay.”
Office footprint in the future
As mindsets shift from pre-pandemic skepticism toward remote work, commercial real estate sellers and rental companies are planning how to proceed in the near future. Market leaders need to adapt their workplaces to the changing times and decide whether to switch partially or completely from a physical to a digital environment… and weigh the productivity benefits
and operating costs.
When asked about these shifts in the workplace, 25% of survey respondents say they expect their brokerage firms to reduce their office footprint over the next two to three years, while 17% say they expect their company’s space engagement during the period. will increase. Fifty-eight percent say they don’t expect any changes to their company’s footprint in terms of office space.
The Apto survey was conducted in August in the weeks leading up to Labor Day. Thousands of brokers, mostly in the US, were invited to complete the survey.