Sean Tasse, real estate agent/agent at Re/Max Hallmark and team leader of the STYFiRE REAL Estate Group, recently launched the REAL Collective Group in Ottawa.


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Tasse says the idea of ​​creating REAL Collective came from his own bad experience buying a house. “I couldn’t believe the subpar customer service I was getting and it was then that I realized there had to be a better way to serve customers,” says Tasse. “Although this experience was in a different province, our goal is to improve transparency and customer focus within our team and also the profession in general. As we move out of the information age and into the wisdom age, we have built a team of trusted and experienced professionals who not only put customer needs at the heart of everything they do, but dig deeper to answer the customer ‘whys’ . ‘.”

Sean Tassea

Tasse says the new brokerage will include brokers with expertise in every niche of the market, from traditional family homes to investment properties to cottage properties. “This group strives to operate and serve in the best interest of their customers first. They retain the benefit of an affiliation with the largest Re/Max brokerage in the world, Re/Max Hallmark, further ensuring that all clients’ real estate goals are exceeded,” the company said in a press release.

“REAL is an acronym that stands for Real Estate Agency Leaders,” says Tasse. “The Collective means that everyone you come into contact with while buying or selling will be a leader in their field – not just the agents, but all service providers hand-selected by members of our team. Real estate agency is defined by six principles: loyalty, confidentiality, accounting, full disclosure, obedience, reasonable care and skill. Our internal principle among the collective is to ‘let love lead’ – this means that we continue to govern ourselves with honesty, open-mindedness and compassion.”

Brendan McKeigan, a purchasing specialist at REAL Collective, says: “We have such a great mix of talented brokers from all different aspects, the ideas and innovations are never scarce. This group has given me the freedom I need to be honest and to be unique, and as a result I am much more successful than ever. I am proud to be transparent and honest with every client, and with the Real Collective it is nice to be part of a team that shares the same mentality. ”

The brokerage offer includes a package that allows sellers to prepay for home repairs and renovations from the proceeds of the sale. It has also partnered with an auction house to allow home sellers to list their homes in open auction while retaining the protections offered by a full-service real estate agent.

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