Are real estate sales slow during the colder months? It doesn’t mean your real estate business can hibernate, too. Slow periods can give you significant opportunities to improve your marketability, expand your customer base, and grow as a real estate seller. Not to mention that pursuing these opportunities will prepare you for when the real estate market picks up again in the spring and summer.

Combat the cold and the off-season by trying some of our tips for staying busy this fall and winter.

5 Tips to Survive the Real Estate Out of Season

1. Network

When sales are slow, networking is one of the best things you can spend your time doing to get new customers into your pipeline. Consider attending community events and business lunches. Look for volunteer opportunities in the area where you can meet new people. Whatever you do, be sure to follow up on any new contacts you come across.

2. Develop new marketing skills

Good marketing skills are arguably one of the most useful tools a real estate professional can possess. As Josh Rubin, web developer, SEO expert and certified real estate agent says, “The problem I see over and over is agents spend the slow time fighting for every dollar they can find, chasing leads, and when it gets busy in the spring and summer, they completely give up on their marketing efforts “It’s too easy when you’re making offers, writing contracts, etc., to forget that you have to actively market yourself so that future buyers and sellers can find you. That pipeline is drying up and it’s party time or famine again.”

3. Continue studying

What’s hot on the real estate market right now? What skills do you need to build? Find courses to fill these gaps. Do you have some further education that you need to complete before renewing your license? Slow periods are a good time to finish them. You can also take professional development courses on just about anything you want to learn. And when spring and summer arrive, you’ll be on top of your game.

Free guide: Become an expert in social media marketing with this free broker toolkit.

4. Discover new niches

Another great way to maximize your free time during the off real estate season is to venture into new and exciting areas. Because the real estate industry has a reputation for fierce competition, real estate professionals often feel they need to learn more, be more, and do more to succeed. However, this theory is somewhat misleading. In fact, you need to be selective in identifying your target market. When agents market themselves as experts in a particular niche of the industry, it helps not only the agent, but also the customer.

5. Experiment with social media

Using social media is a great way to use your free time during the quieter months (and the best part is, you don’t even have to go out in the cold to do it). Nearly 74% of salespeople use social media to find their agents, meaning you have the ability to share insightful, high-quality content with customers and prospects, position yourself as an industry expert, and make it easier to acquire new customers. to pull.

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