We’ve covered before. But what about the opposite? Many real estate agents have found success selling affordable homes and apartments. But of course it calls for a very different approach.

For starters, you work within each client’s budget constraints. Unlike the luxury real estate market, where decisions are made by taste, selling affordable homes and apartments requires an understanding of a home seeker’s needs, wants, and buying capacity. This presents you with a unique set of challenges.

With that in mind, let’s take a look at some of the keys to selling affordable homes and apartments.


3 keys to selling affordable houses and apartments

Set realistic expectations

When helping someone find an affordable house or apartment, it’s important that you set realistic expectations around their budget. The first step is understanding the one or two things they absolutely need. This can serve as a starting point for their search.

Explaining to them that it is possible to find a place with those features within their budget, but the other items on their wish list may not be possible, it helps to set realistic expectations for their search. As you’ll see, this ties into the next key quite a bit.

Prepare many options

It is vital that you have many options for customers when selling affordable homes and apartments. People tend to have a long list of things they want when looking for a new home. As mentioned, it’s usually unrealistic to find one with everything they want.

This is where you come in. Providing customers with a wide variety of options at the start of their home search allows them to weigh the pros and cons of different features. Now there’s no guarantee they’ll find anything, but at least you know it’s not because of a lack of choice.

Increase your exposure

If you have more properties, you need more visibility. And while there are many ways to increase your exposure, the easiest and most cost-effective method is to sign up with Proppit. This simplified marketing solution places your listings on up to five leading real estate portals. However, you pay one fee and everything filters through one dashboard. Proppit is the powerful new tool for real estate agents. .