Winter selling mistakes to avoid

Top Mistakes When Selling Homes in Winter | 7 mistakes made while selling a house in the winter

Are you thinking about selling your house?

Are you a real estate agent with a long list of homes to sell during the coldest season of the year?

Think houses can only be sold for top dollar in the spring and summer?

If you answered “YES” to these questions, many people and brokers would tell you to wait to sign up for a sale, but we don’t.

Selling a home in the middle of winter in low temperatures is possible if you can avoid making common mistakes when selling winter homes!

It is true that a house, especially if a house has beautiful gardens and an attractive exterior, looks much better during the hottest months of the year when the vegetation and the sun make everything look much more beautiful, but this does not mean that you have to wait to sell your house in winter.

One concern many homeowners have when selling their home in the winter is that they will have to sell their home for less because of the time of year. This is simply not the case and the most important thing to keep in mind to avoid this, apart from all the common winter home sales mistakes that we will explain below is that you really try your best and believe in the real estate that you’re trying to sell, it WILL sell!

To help you sell a home during the winter and to make sure you don’t make the mistakes many first-time home sellers make, below are the biggest mistakes when selling a home in the winter which should be avoided to sell a house in the middle of winter and while the temperatures are freezing!

Not clearing the snow well enough

It’s the middle of winter and the weather forecast predicts continued snowfall for the next several weeks and temperatures reach historic lows as you continue to try to sell your home.

What should you do?

Make sure you clear the snow as best you can!

By clearing all the snow, we know you can’t clear all the snow, of course, but a common mistake when selling winter homes is not clearing the snow well enough!

This means cleaning up any excess snow that has accumulated at the entrance to your home and the entrance to your garage. This not only ensures that you can safely enter your home and garage, but also ensures that potential home buyers and their brokers can safely navigate your property and home!

Not cleaning the windows properly

What’s the next big winter home selling mistake many sellers make?

Failing to keep your windows spotless is a common mistake made by homeowners who sell their homes during the winter months!

If you’re selling a home in the summer, it’s certainly still important to have clean and bright windows, but it’s usually much brighter during the summer months.

During the cold and gloomy winter season, it often feels dark and gloomy, which can make your home appear dark and gloomy even if you don’t have clean windows!

One trend for home buying among millennial home buyers is to find homes with lots of natural light. Home buyers want to buy a home that feels light, airy and open, so having very clean windows can help create this feeling for potential buyers!

Using Outdated Photos

Using Outdated Photos |  Most Common Mistakes When Selling Homes in Winter
Using Outdated Photos | Most Common Mistakes When Selling Homes in Winter

Another common winter home sales mistake made by homeowners and their real estate agents is that they don’t have up-to-date photos of the property!

It’s true that during the warmer months most homes look more attractive, but don’t think that if buyers are looking for a home in January and see a picture of the house and the grass is bright green and the flowers are blooming, they’ll win.” not be suspicious? Of course!

It is best to ensure that the photos of your home reflect the most current condition of the home. Many buyers may see this as a red flag and may continue to view your home because they believe there is something wrong with your home.

If you want to show off your beautiful landscaping or outdoor patio, it’s certainly fine to include those photos in the frame, but it’s important to have current photos as well, even if that means a few feet of snow in the photo!

If you are not sure what kind of pictures to take to show your house or how to do it? prepare your home for real estate photo shoot, discuss this with your broker. They can ensure that you present your home in the best possible way through current and attractive photos!

Not accommodating to potential buyers

Selling a home during the winter months, and certainly selling a home during the holidays, requires a lot of flexibility.

Imagine it’s December, two days before Christmas and you’ve got the house ready for a big family Christmas party when you suddenly get a viewing request from a potential buyer who wants to see your home.

What should you do?

Definitely allow the buyers to view your home and accommodate their request! Not being accommodating to potential buyers is a huge mistake when selling winter homes.

If you deny a buyer access to your home because the time is not right, you may not have a chance to show that buyer your home because they can find another home where the owners are accommodating.

Yes, the winter months and holiday season often involve a lot of planning and people like to enjoy the holidays in the company of friends and family, but if you really want to sell the house and get a top price for your home, you need to prioritize performances. Failure to do so could cost you thousands of dollars!

Keeping your house too cold

One of the biggest tips we give our home sellers when selling a home during the winter months is making sure their home feels cozy to potential buyers!

This can be achieved by simply keeping the temperature of your home elevated when potential buyers are visiting your home.

Keeping your heating too low is a big selling mistake in the winter, but another mistake is not having the lights on during showings, which can make your home feel “cold.”

An important task when preparing for home shows is to turn on all your lights. This will not necessarily affect the temperature of your home, but it can certainly make your home “warmer” and more inviting.

Don’t make your home feel “cold” when you sell it just to save a few bucks on your energy bills!

Don’t hire a top real estate agent to sell your house

Don't hire the wrong real estate professional |  Most Common Mistakes When Selling Homes in Winter
Don’t hire the wrong real estate professional | Most Common Mistakes When Selling Homes in Winter

No matter what time of year you are selling a home, hiring a top real estate agent is vital to getting the highest price for your home!

Another common mistake when selling winter homes is not hiring a top real estate professional. The winter sales season for homes is usually a little slower than the spring and summer markets, so it’s critical that your real estate agent knows how to properly market a home for sale.

How do you know for sure that you are hiring a top real estate professional?

There are dozens of important questions real estate agents should ask when selling a home that can increase your chances of hiring a qualified real estate agent. Here are some of the questions and topics to ask;

  • How many homes do you sell per year?
  • How do you market your ads?
  • How many years have you been in the company?

These are just questions to ask real estate agents when selling a home and remember that not hiring a top real estate agent can be extremely expensive.

Do not price your house correctly

Incorrect pricing of your home can cost you thousands of dollars and a lot of unnecessary stress and anxiety. When pricing your home for a winter home sale, pricing becomes even more important as the time on the market is typically a little longer during the winter months.

Why is mispricing your home such a big winter sales mistake?

The longer your home has been on the market, the more potential buyers begin to wonder what’s wrong with your home, often resulting in low bids.

Pricing your home correctly from the start, especially in a strong seller’s market, will often result in higher sales prices than if you price your home too high to leave room for negotiation, which is a common thought process for many sellers.

As mentioned above, having a top real estate agent to help you sell your home will help reduce the chances of you mispricing your home. While the ultimate decision on the price of your home is up to you, most top real estate agents will not market an offer that they believe is not priced correctly.

Final Thoughts

Selling your house during the winter months is NOT impossible.

In fact, selling a house during the winter months can even have its advantages, as you probably have less competition from other homeowners, as the number of houses for sale in the winter is often lower than in the spring and summer!

If you are going to sell a home in the winter, make sure to avoid the above winter home selling mistakes as they can derail your sale and cost you a lot of money and headaches down the road.


About the Author: The above article on “Top Mistakes When Selling Homes During Winter | 7 Mistakes Made When Selling A Home During Winter” was written by Kyle Hiscock, a top broker in Webster NY with RE/MAX Real Estate Group.

Since its launch in 2013, Kyle has published over 150 high quality, in-depth and unique real estate related articles on the Rochester Real Estate Blog covering topics ranging from home sales to mortgages and everything in between! In addition to quality real estate related content, there are also many quality articles related to the Greater Rochester NY area.

The Rochester Real Estate Blog has been recognized by many reputable websites as one of the best real estate blogs to visit and follow! In addition to being recognized as one of the best real estate blogs, Kyle has been recognized as one of the best real estate agents on social media by various organizations and websites.


About Rochester’s Real Estate Blog: Rochester’s Real Estate Blog is owned and operated by Kyle Hiscock of the Hiscock Sold team at RE/MAX Realty Group. With over 40 years of combined experience, if you are considering selling or buying, we are happy to share our knowledge and expertise.

We serve the following areas of Greater Rochester NY: Irondequoit, Webster, Penfield, Pittsford, Fairport, Brighton, Greece, Gates, Hilton, Brockport, Mendon, Henrietta, Perinton, Churchville, Scottsville, East Rochester, Rush, Honeoye Falls, Chile and Victor NY.

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