Trader Joe’s is really coming to Williamsburg. Bright red signage is on the outside of the building at 200 Kent Avenue, between North 3rd Street and Metropolitan Avenue. The interior is being expanded and they are taking deliveries, according to a sign in the lobby.

Rumors of opening dates online are everywhere, some say Black Friday, November 30, December and even January. The Trader Joe’s website says the location is “coming soon”. Based on what we saw when we stopped by recently, opening in three weeks seems possible.

trader joes in williamsburg

Lee (the denim company) occupies another window in the building and other spaces are still empty. The building will have an underground parking garage and, unusually, on the second floor.

Trader Joe’s signed a lease for the space in 2015, according to a story in Crain’s at the time. That was before Whole Foods opened on Bedford. The grocer has two other locations in the neighborhood, in Boerum Hill – where the lines run around the block – and at City Point in downtown Brooklyn. Another location recently opened not far from Williamsburg in Long Island City.

outside of 200 kent

The developer is Cornell Realty Management, which operates in the borough. They bought the property in 2016 for $33 million. Michael Even is the architect of the record and LIVWRK designed the building.

[Photos by Cate Corcoran]

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